Offers & Negotiation

How do I write a competitive offer in a hot Keys market?

By Steve Conley

Short Answer

Writing a competitive offer in the Keys requires understanding what the seller values most. A clean offer with financing pre-approval or proof of funds, a reasonable inspection period, and flexibility on closing dates can be more attractive than a slightly higher price with contingencies. In multiple-offer situations, an escalation clause and a personal letter to the seller can help your offer stand out.

Steve Conley, Principal of the Conley Sales Group at COMPASS

Steve's Advice

Steve Conley

Principal, Conley Sales Group at COMPASS

When the market is hot, speed and certainty win. I tell my buyers to have their financing pre-approved (not just pre-qualified) before we even start looking. In multiple-offer situations, I have seen clean offers at list price beat offers $30,000 higher that had complicated contingencies. Sellers in the Keys value certainty. A pre-inspection and proof of funds can make your offer look like a sure thing, and that is worth a lot in a competitive market.

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